What I Do
I work collaboratively to synthesize business requirements with user needs to create killer user experiences.
Brainstorming
A great way for the team to collaborate, to ideate solutions focused on the user & to gain buy-in from all stakeholders.
Sketching
Sussing out ideas on paper helps to visualize them quickly. It makes it easier to create many ideas fast and to choose which idea to take to the next level.
User Flows
Mapping the path taken by a prototypical user on a website or app to complete a task.
Personas
A way to empathize with the users' and to discover what are their unique needs and pain points.
Journey Maps
Drawing from personas, mapping the customer's journey through processes and touchpoints gives insight into where improvements can be made.
Wireframes & Prototypes
A quick way to create design solutions, which are continually iterated upon with user feedback.
“Julie's creative and strategic abilities not only elevated the brand but also helped produce real world revenue gains.”